How to price products in a smoke shop: a method for hemp shelves

Updated October 23, 2026

The way to price products in a smoke shop is to start from landed cost per unit and build a repeatable method. A fixed number copied from another store rarely fits your costs. A method works for every new item and every reorder.

The method has five parts. Find the landed cost per unit. Group similar products into price families. Keep one price per pack size. Check each price against the shelf next to it. Review prices whenever a reorder costs more. The sections below walk through each step for hemp flower, gummies, concentrates, vapes and drinks.

Step 1: Find the landed cost per unit

Landed cost is what one unit costs once it reaches your back room. It includes the wholesale price and the shipping on the order. Retail pricing for hemp products should start here, not at the wholesale price alone.

Open the order record and note the line price for each item.
Add the shipping charged on that order.
Spread the shipping across the units in the order.
Divide each line total by its unit count to get cost per unit.

Stores buy from Zigg Distro through a wholesale account. The steps to set one up are on the open a wholesale account page. Shipping terms are on the shipping and returns page.

Step 2: Group similar products into price families

A price family is a set of products that share a format, a size and a similar landed cost. Each family gets one shelf price. Customers compare flavors or strains, not price tags.

Freezo live resin gummies, such as Grape Glacier and Tundra Runtz, can form one family.
Freezo live rosin gummies, such as Snowmelon and Mimosa Mountain, can form another.
Freezo 2G live rosin jars, such as White Out and Frozen Runtz, fit one family.
Breeze disposable vapes in different flavors can share one price.

Families also speed up staff work. A cashier learns a few prices instead of dozens. New flavors drop into an existing family without a fresh decision.

Step 3: Keep one price per pack size

Each pack size in a family should carry a single price. Two sizes of the same product need two clear prices. The larger size should read as the better buy per unit.

Mixed prices for the same size confuse customers and slow checkout. They also cause POS errors. Pick one number per size and hold it across every strain or flavor in that family.

Coated and uncoated flower sit in separate families. Freezo diamond coated flower, like Breath Mintz, is a different format from Freezo uncoated flower, like Pink Runtz.

Step 4: Check the price against the shelf next to it

Smoke shop markup has to make sense to the customer standing at the case. Look at what nearby products charge. A gummy pack priced far apart from the gummies beside it stands out for the wrong reason.

Compare each family with neighboring families in the same case.
Make sure premium formats sit above everyday formats.
Confirm the price still covers landed cost with room to spare.
Adjust the family, not single items, when something looks off.

For case placement ideas, see how to display THCa flower in a smoke shop.

Step 5: Review prices when a reorder costs more

Recalculate landed cost on every reorder. Shipping on a small order can raise cost per unit. A changed line price does the same.

Compare the new cost per unit with the last one on file.
If it rose, check whether the family price still works.
Move the whole family together if a change is needed.
Update tags and the POS on the same day.

Tying reviews to reorders keeps the habit simple. The reorder planning guide covers when to place those orders.

Applying the method across formats

Zigg Distro lists THCa flower, vapes, concentrates, gummies and hemp-derived THC beverages. KronTON drinks, ATreez flower and bulk flower by the pound each need their own families.

Buyers can browse every format on Shop All or the wholesale THCa flower page. The product page shows what can be ordered.

Order from Zigg Distro

Approved accounts see wholesale prices and order online or through the sales team.

Open a wholesale account Request a sample

Questions and answers

What is landed cost per unit?

It is the line price of an item plus its share of shipping, divided by the number of units. It is the real cost of one unit on your shelf. Start every price from it.

How do I set smoke shop markup without copying another store?

Build from your own landed cost, then group products into price families. Check each family against nearby shelves. Adjust the family as a whole.

Should every flavor of a gummy have the same price?

If the flavors share format, size and similar cost, one family price works well. It keeps checkout simple and lets customers choose by flavor.

How often should I change shelf prices?

Review them on each reorder. If the new cost per unit rose, decide whether the family price still holds. Then update tags and the POS together.

How does a store start buying from Zigg Distro?

Stores open a wholesale account on ziggdistro.com. The open a wholesale account page explains how stores sign up.